Hello, I'm Caro
There are a hundred ways to run a Meta campaign. I'll teach you how to know which one makes sense for you.
Meta gives you a hundred possible settings, structures, and strategies for the exact same objective. The hard part has never been knowing they exist — it’s knowing which one is right for your business, your budget, and your data. That’s what I do for a living, and it’s what I built The Ad Office to teach.
The receipts
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Years specializing in Paid Social
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Monthly media managed across channels
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Different ad accounts managed
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Meta Education Summit NYC speaker
Why I built The Ad Office
Everyone kept asking me for the same thing: a playbook.
Directors, clients, and friends starting their own businesses kept asking me the same three questions: How do I run Meta Ads? What would you do here? Can you just give me a playbook?
The truth is there’s no universal recipe. The right answer depends on the business, the objective, the budget, the data you already have, and the specific problem you’re trying to solve. The advice you find online — always use broad targeting, stick to this budget, wait exactly two weeks before touching anything — works by ignoring all of that context.
There’s no right or wrong feature or strategy in Meta Ads. There’s only the right or wrong context to use it in. The Ad Office exists to teach you how to reason through that, so you can solve your own Meta Ads problems instead of memorizing someone else’s.
Get to know me
Where to start